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European Marketing: A Strategic Guide to the New Opportunities
European Marketing A Strategic Guide to the New Opportunities
Author: Richard L. Lynch
The aim of this book is to alert the reader to the opportunities that exist within Europe and provide clear guidelines for developing and implementing an effective pan-European marketing strategy. Against a background of the key economic and political changes and the various European markets and cultures, coverage is given to identifying Europea...  more »
ISBN-13: 9780749406462
ISBN-10: 0749406461
Publication Date: 7/30/1992
Pages: 256
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Publisher: Kogan Page Ltd
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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