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European Business Strategies
European Business Strategies
Author: Richard Lynch
This revised and updated edition assesses the strategies which companies have adopted to tackle the challenges and opportunities of the Single Market. Based on a study of 250 top European and multinational companies, it analyzes 22 market sectors and presents a series of case studies that demonstrate successful strategies. Additionally, the auth...  more »
ISBN-13: 9780749412388
ISBN-10: 0749412380
Pages: 384
Edition: 2nd Revised edition
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Publisher: Kogan Page
Book Type: Paperback
Members Wishing: 0
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