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Ethnic Marketing
Ethnic Marketing
Author: Guilherme Dias Pires, John Stanton
Ethnic Marketing is a practical guide to marketing to ethnic communities in various countries and cultures. There is growing evidence that the cultural and ethnic diversity of many advanced and newly industrialising economies is increasing, and that ethnic minorities, are seeking to maintain their identity. A systematic exposition of how to dev...  more »
ISBN-13: 9781861529961
ISBN-10: 1861529961
Publication Date: 12/2/2004
Pages: 274
Edition: 1
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Publisher: Cengage Lrng Business Press
Book Type: Paperback
Members Wishing: 0
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