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Search -
Ethnic Marketing: Culturally sensitive theory and practice
Ethnic Marketing Culturally sensitive theory and practice
Author:
A globalization process epitomised by historically large cross-border population movements with rapidly improving networking and communication technologies, has resulted in the growth of ethnic diversity across newly industrialised economies. Instead of adapting to a dominant, host country culture, many ethnic minorities seek to preserve their i... more »
Author:
A globalization process epitomised by historically large cross-border population movements with rapidly improving networking and communication technologies, has resulted in the growth of ethnic diversity across newly industrialised economies. Instead of adapting to a dominant, host country culture, many ethnic minorities seek to preserve their i... more »
ISBN-13: 9780415836005
ISBN-10: 041583600X
Publication Date: 1/27/2015
Pages: 360
Rating: ?
ISBN-10: 041583600X
Publication Date: 1/27/2015
Pages: 360
Rating: ?
0 stars, based on 0 rating
Genres:
- Business & Money >> Marketing & Sales >> Marketing >> Global
- Business & Money >> Marketing & Sales >> Marketing >> Industrial
