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Essentials of Marketing
Essentials of Marketing
Author: Charles W. Lamb, Joseph F. Hair, Carl McDaniel
Achieve marketing success with the best up-to-the-minute coverage of key marketing topics in this complete, yet brief, ESSENTIALS OF MARKETING, 7E by award-winning authors Lamb/Hair/McDaniel. This edition's fresh, streamlined design focuses on captivating examples and innovative applications that ensure readers not only understand marketing conc...  more »
ISBN-13: 9780538478342
ISBN-10: 0538478349
Publication Date: 1/1/2011
Pages: 672
Edition: 7
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Publisher: South-Western College Pub
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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