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Essentials of Marketing Management
Essentials of Marketing Management
Author: Greg Marshall, Mark Johnston
This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format. M...  more »
ISBN-13: 9780078028786
ISBN-10: 0078028787
Publication Date: 1/16/2010
Pages: 416
Edition: 1
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Publisher: McGraw-Hill/Irwin
Book Type: Paperback
Members Wishing: 0
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