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Essentials of Marketing With Infotrac
Essentials of Marketing With Infotrac
Author: Charles W. Lamb, Carl McDaniel, Joseph F. Hair, Carl McDaniel Charles W. Lamb, Joseph F. Hair
Essentials of Marketing, 4e, continues the tradition of providing comprehensive, up-to-the minute coverage of key marketing topics in a brief text. Key principles are illustrated by hundreds of fresh, new examples, while the latest concepts and theories are covered in detail with numerous illustrations. Organized around the marketing mix, this...  more »
ISBN-13: 9780324073515
ISBN-10: 0324073518
Pages: 608
Edition: 2
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Publisher: South-Western Pub
Book Type: Paperback
Members Wishing: 0
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