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Essentials of Marketing Grademaker Study Guide
Essentials of Marketing Grademaker Study Guide
Author: Charles W. Lamb, Joseph F. Hair, Carl D. McDaniel
Emphasizing the analysis of marketing opportunities, product and distribution decisions, and promotion and pricing, this textbook covers the basics of marketing and illustrates major concepts with real-world examples.
ISBN-13: 9780324113914
ISBN-10: 0324113919
Publication Date: 12/19/2001
Pages: 352
Edition: 3rd Ed
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Publisher: International Thomson Publishing
Book Type: Paperback
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