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Essentials of Health Care Marketing
Essentials of Health Care Marketing
Author: Eric N. Berkowitz
Essentials of Health Care Marketing, Second Edition, is a complete curriculum of marketing management tools and techniques and is ideal for graduate courses, though advanced undergraduates can readily grasp the level of presentation. Chapters include learning objectives, key terms, and chapter problems for discussion. The text is filled with exa...  more »
ISBN-13: 9780763783501
ISBN-10: 0763783501
Publication Date: 2/9/2006
Pages: 416
Edition: 2
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Publisher: Jones & Bartlett Pub
Book Type: Paperback
Other Versions: Hardcover
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