Skip to main content
PBS logo
 
 

Search - Essentials of Global Marketing

Essentials of Global Marketing
Essentials of Global Marketing
Author: Svend Hollensen
Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.
ISBN-13: 9780273756545
ISBN-10: 0273756540
Publication Date: 12/4/2012
Pages: 524
Edition: 2 Ill
Rating:
  ?
0 stars, based on 0 rating
Publisher: FT Press
Book Type: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review


Genres:


Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.