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The Essential Brand Book: Over 100 Techniques to Increase Brand Value
The Essential Brand Book Over 100 Techniques to Increase Brand Value
Author: Iain Ellwood
"Essential!" -- Marketing magazine "A must for marketing and business professionals alike." --Sales Director This fully updated paperback edition of "The Essential Brand Book" is a companion resource for anyone involved in brand issues and contains over 100 business models and techniques for building brand value. The book is divided into four ke...  more »
ISBN-13: 9780749438630
ISBN-10: 0749438630
Publication Date: 12/17/2002
Pages: 321
Edition: 2nd
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Publisher: Kogan Page
Book Type: Paperback
Members Wishing: 0
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