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The Essential Brand Book
The Essential Brand Book
Author: Iain Ellwood
(Kogan Page) A companion and resource for those involved in brand issues, offering more than 100 business models for building brand value. Four key subject areas are discussed: brand equity, brand strategy, brand communication, and brand definition.
ISBN-13: 9780749432799
ISBN-10: 0749432799
Publication Date: 10/1/2000
Pages: 322
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Publisher: Kogan Page
Book Type: Hardcover
Members Wishing: 0
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