Entertainment 101 An Industry Primer Author:Rodger W. Claire, John D. Boswell, Julie Dufine, Helene Goldsen, Jeffrey Hirsch, Steve Root, Amanda Rudolph, Sandy Wells This street-smart primer covers the inner workings and marketing of one of America's most influential and profitable exports: the industry that churns out motion pictures, television programming, theater, music, and new media. The authors provide a revealing look at the power elite and demystify an often misunderstood industry.