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Ending the Management Illusion: How to Drive Business Results Using the Principles of Behavioral Finance
Ending the Management Illusion How to Drive Business Results Using the Principles of Behavioral Finance
Author: Hersh Shefrin
The bestselling author of Beyond Greed and Fear puts behavioral concepts into corporate practice Psychologically smart companies manage both the pluses and minuses of human psychology through well-structured systems and processes. In Ending the Management Illusion, behavioral finance pioneer Hersh Shefrin addresses th...  more »
ISBN-13: 9780071494731
ISBN-10: 0071494731
Publication Date: 4/30/2008
Pages: 320
Edition: 1
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Publisher: McGraw-Hill
Book Type: Hardcover
Members Wishing: 0
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