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The End of Corporate Imperialism (Harvard Business Review Classics)
The End of Corporate Imperialism - Harvard Business Review Classics
Author: C. K. Prahalad, Kenneth Lieberthal
Hundreds of millions of people in China, India, Indonesia, and Brazil are eager to enter the marketplace. Yet multinational companies typically pitch their products to emerging markets' tiny segment of affluent buyers, and thus miss out on much larger markets further down the socioeconomic pyramid -- which local rivals snap up. — By applying the ...  more »
ISBN-13: 9781422179734
ISBN-10: 1422179737
Publication Date: 11/3/2008
Pages: 64
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Publisher: Harvard Business School Press
Book Type: Paperback
Members Wishing: 1
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