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Empresses of Seventh Avenue: World War II, New York City, and the Birth of American Fashion
Empresses of Seventh Avenue World War II New York City and the Birth of American Fashion
Author: Nancy MacDonell
In the tradition of The Barbizon and The Girls of Atomic City, fashion historian and journalist Nancy MacDonell chronicles the untold story of how the Nazi invasion of France gave rise to the American fashion industry. Calvin Klein. Ralph Lauren. Donna Karan. Halston. Marc Jacobs. Tom Ford. Michael K...  more » Today, American designers are some of the biggest names in fashion, yet before World War II, they almost always worked anonymously. The industry, then centered on Seventh Avenue in Manhattan, had always looked overseas for "inspiration"—a polite phrase for what was often blatant copying—because style, as all the world knew, came from Paris.

But when the Nazis invaded France in 1940, the capital of fashion was cut off from the rest of the world. The story of the chaos and tragedy that followed has been told many times—but how it directly affected American fashion is largely unknown.

Defying the naysayers, New York-based designers, retailers, editors, and photographers met the moment, turning out clothes that were perfectly suited to the American way of life: sophisticated, modern, comfortable, and affordable. By the end of the war, "the American Look" had been firmly established as a fresh, easy elegance that combined function with style. But none of it would have happened without the influence and ingenuity of a small group of women who have largely been lost to history.

Empresses of Seventh Avenue will tell the story of how these extraordinary women put American fashion on the world stage and created the template for modern style—and how the nearly $500 billion American fashion industry, the largest in the world, could not have accrued its power and wealth without their farsightedness and determination.
ISBN-13: 9781250288738
ISBN-10: 1250288738
Publication Date: 8/27/2024
Pages: 368
Rating:
  • Currently 3.5/5 Stars.
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3.5 stars, based on 1 rating
Publisher: St. Martin's Press
Book Type: Hardcover
Members Wishing: 3
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VolunteerVal avatar reviewed Empresses of Seventh Avenue: World War II, New York City, and the Birth of American Fashion on + 647 more book reviews
Just when it seems every facet of World War II has been featured in a book, Nancy MacDonell wrote Empresses of Seventh Avenue: World War II, New York City, and the Birth of American Fashion. It's a summary of historical events and their impact on women's fashion in France and the United States.

Each chapter features one or two women and their unique role in creating and shaping the American fashion industry. Prior to World War II, France was the center of the fashion world, but when war changed everything, the United States gradually moved from imitator to innovator, changing the industry forever.

The book features several interesting topics including the ways fashion designs were (illegally) copied, the evolving philosophies surrounding women's wardrobes from haute couture to ready-to-wear, and the role of department stores in this transition. The chapters about women journalists and their role in managing fashion magazines were my favorites - so fascinating.

The author conducted extensive research for this book. It didn't feet like an information dump, but there were so many facts, I just let them 'wash' through my mind. At first, it felt superfluous to focus on fashion in the midst of life-and-death world war events, but I eventually dropped the guilt as I became more invested in the topic.

Reading this via audiobook narrated by Gail Shalan was definitely the best option for me. Thank you to Macmillan Audio for access to the audiobook.


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