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The Edge: 50 Tips from Brands that Lead
The Edge 50 Tips from Brands that Lead
Author: Allen P. Adamson
In the digital age, the old rules of marketing and branding are in desperate need of overhaul. Word of mouth has evolved to word of type as customers promote or deride products and services to a massive Internet audience at a moments notice. Any misstep away from the brand message  becomes a catastrophe as companies are no longer afforded the lu...  more »
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ISBN-13: 9780230342248
ISBN-10: 0230342248
Publication Date: 1/8/2013
Pages: 288
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Publisher: Palgrave Macmillan
Book Type: Hardcover
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