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The Economist Improving Marketing Effectiveness: The Methods and Tools That Work Best (The economist books)
The Economist Improving Marketing Effectiveness The Methods and Tools That Work Best - The economist books
Author: R. Shaw
After reviewing the latest fads and fashions in marketing, Bob Shaw finds that it is the good old fashio ned basics of marketing that are usually the key to marketin g effectiveness. '
ISBN-13: 9781861970541
ISBN-10: 1861970544
Pages: 224
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Publisher: Profile Books Ltd
Book Type: Hardcover
Members Wishing: 0
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