Economics in a Business Context Author:Colin Haslam, Alan Neale, Sukhdev Johal Contextualising business policy in its economic, institutional and political environment, this practical text shows students how to use financial analysis as a strategic tool. The authors employ a value-added accounting framework to describe how modern businesses compete in an international context and highlight the factors that influence compan... more »y performance. Case examples including Microsoft & Intel; Shell, Brent Spar & Nigerian Oil; the pharmaceuticals sector and pension provision are used in each chapter, to bring together different themes and theories.« less