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Let Them Eat Cake : Marketing Luxury to the Masses - As well as the Classes
Let Them Eat Cake Marketing Luxury to the Masses As well as the Classes
Author: Pamela Danziger
This book shows marketing professionals how to position their products to take advantage of the $77.7 billion luxury market. — In Let Them Eat Cake: Marketing Luxury to the Masses As Well as the Classes, readers will get the first research-based study of the 15 million truly affluent households that make up the leading edge of the n...  more »
ISBN-13: 9780793193073
ISBN-10: 0793193079
Publication Date: 1/1/2005
Pages: 320
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Publisher: Dearborn Trade, a Kaplan Professional Company
Book Type: Hardcover
Members Wishing: 0
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