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EVEolution : The Eight Truths of Marketing to Women
EVEolution The Eight Truths of Marketing to Women
Author: Faith Popcorn, Lys Marigold
If men and women are different, why do we market to them the same way? Today, women make 80 percent of all purchasing decisions. The time has come, says Faith Popcorn, author of The Popcorn Report and Clicking, two bestselling books on consumer trends, for businesspeople everywhere to realize that you cant succeed in business without successfull...  more »
ISBN-13: 9781559353397
ISBN-10: 1559353392
Publication Date: 5/2000
Rating:
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Publisher: Soundelux Audio Publishing
Book Type: Audio Cassette
Other Versions: Paperback, Hardcover
Members Wishing: 0
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