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e-PR: The Essential Guide to Online Business Communication
ePR The Essential Guide to Online Business Communication
Author: Matt Haig
E-PR explores one of the most challenging parts of e commerce in this practical new guide. As th160e head of a successful online PR firm, the author offers invaluable tips and techniques on raising visibility on the internet. In a fast-paced how-to style, E-PR shows: •How e-PR fits into the overall marketing mix — •How to deal with the...  more »
ISBN-13: 9780749434342
ISBN-10: 0749434341
Publication Date: 2/1/2001
Pages: 256
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Publisher: Kogan Page
Book Type: Paperback
Members Wishing: 0
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