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The E-Myth: Why Most Businesses Don't Work and What to Do About It
The EMyth Why Most Businesses Don't Work and What to Do About It Author:Michael E. Gerber Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all busine... more »sses that succeed. He then shows how to apply the lessons of franchising to any business Whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in. your business.« less