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The E-Marketing Handbook
The EMarketing Handbook
Author:
Whether it`s a business just establishing Internet presence or one looking to extend its e-marketing activities further, all organizations will benefit from The E-Marketing Handbook. Includes how to apply the traditional 4Ps of marketing: product, price, placement and promotion and looks at the pros and cons of cybermarketing versus `brick and m... more »
Author:
Whether it`s a business just establishing Internet presence or one looking to extend its e-marketing activities further, all organizations will benefit from The E-Marketing Handbook. Includes how to apply the traditional 4Ps of marketing: product, price, placement and promotion and looks at the pros and cons of cybermarketing versus `brick and m... more »
ISBN-13: 9780749435479
ISBN-10: 074943547X
Publication Date: 6/1/2001
Pages: 288
Rating: ?
ISBN-10: 074943547X
Publication Date: 6/1/2001
Pages: 288
Rating: ?
0 stars, based on 0 rating
Genres:
- Business & Money >> General
- Business & Money >> Marketing & Sales >> Advertising
- Business & Money >> Marketing & Sales >> Marketing >> Multilevel
- Business & Money >> Education & Reference >> General
- Computers & Technology >> Internet & Social Media
- Computers & Technology >> Business Technology >> Web Marketing
- Reference >> General
