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Search - E-Commerce Revealed

ECommerce Revealed
Author: Dan Parks Sydow

Many other e-commerce books are big on providing theory, but fall short in delivering the information necessary to turn theory into practice. Not so with "E-Commerce Revealed". From "E-Commerce Revealed" you'll learn exactly how to do the following: Obtain your own domain name. An online business should have it's own domain name (in the ... more »form of www.yourbusinessname.com) to make the business recognizable, easy to find, unique, and professional. You can do this easily, and you can do it for less than fifty bucks. Choose where to host your site. You don't want the headaches associated with running a server computer that's a permanent part of the Internet! Instead, you'll make use of a Web hosting company's server computer so your site is running maintenance-free and accepting orders 24 hours a day, 7 days a week. Read how to make an informed decision on choosing a Web hosting service. Get a merchant account. A merchant account allows you to accept payments by credit card and electronic check (checking account debiting) online. To flourish, an online business must give customers the option of paying by credit card! In this book you'll find out how a small business or an individual can get such an account. "E-Commerce Revealed" shows how even a person with very bad credit can get such a merchant account! Quickly design your site. The look of the site of a large online business is defined by dozens or hundreds of files that are stored on a server computer. The look of your own small business site can be defined by just a few files. In fact, to get introduced to site design you can get a functional site created with a single text file created with a text editor! Set up a shopping cart at your site. You'll want to make it easy to order from your site. A shopping cart does that by presenting menus and buttons to a visitor so that different quantities of different items can be conveniently selected, and by providing an itemized checkout Web page. Learn how to easily integrate a shopping cart with your business Web site. Automate the online selling process for the customer. You want a visitor to your site to be able to place a credit card order online, and to receive an e-mail auto-reply confirming that order -- 24 hours a day, 7 days a week. See just how that's done. Automate the online selling process for you. As an online merchant, you want to become aware of new orders -- any time of the day, from any Internet-connected computer. You want credit card and electronic check orders to be automatically verified and processed, and you want the funds from online sales to be automatically transferred to your personal or business bank account. With such a system in place, all you need to do is ship your products to the addresses that are automatically e-mailed directly to you. "E-Commerce Revealed" walks you through the set-up of such a system. Promote your site. To make your business known to the world you'll want to advertise online or set up an affiliate program, or both. Find out how much you'll need to spend (hint: it can be almost free!) in order to drive customers to your site. Start up, and stay up, on a shoestring budget. Big companies can invest hundreds of thousands of dollars in a site. You might have only a couple of hundred dollars. That's okay, because "E-Commerce Revealed" tells you exactly how to start up your online business for very little money -- and how to keep it running for very little money too.

ISBN-13: 9780966702637
ISBN-10: 0966702638
Publication Date: 5/1/2000
Pages: 130
Rating:

0 stars, based on 0 rating

Publisher: Maccentral Press
Book Type: Spiral-bound
Members Wishing: 0
Reviews: Amazon | Write a Review

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Search - E-Commerce Revealed

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