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E-Commerce BASICS, 2nd Edition
ECommerce BASICS 2nd Edition
Author: Bruce McLaren, Constance H. McLaren
This text shows how fundamental business concepts apply to the world of e-commerce. It covers personal applications such as online banking, retail purchasing, and consumer education as well as business applications such as Internet marketing, advertising, and security.
ISBN-13: 9780619059422
ISBN-10: 0619059427
Publication Date: 12/5/2002
Pages: 320
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Publisher: Course Technology
Book Type: Spiral-bound
Members Wishing: 0
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