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The E-Business Formula for Success: How to Select the Right E-Business Model, Web Site Design, and Online Promotion Strategy for Your Business
The EBusiness Formula for Success How to Select the Right EBusiness Model Web Site Design and Online Promotion Strategy for Your Business Author:Susan Sweeney Small business owners or large-company executives who are contemplating the daunting e-business world will find the information they need to launch an Internet business site that makes money in this guide. The vital primary step of analyzing a business's existing characteristics is explored first so that readers can compare their needs to the fo... more »ur leading e-business models (electronic order taking, electronic payment only, online catalog and electronic payment, and a fully integrated e-business) and choose the business model that is right for them. The major features, benefits, and drawbacks of each model are detailed, and tips for designing and developing a Web site to match each model are provided. Techniques for drawing large volumes of targeted traffic complete this handbook for e-business success.« less