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E-Marketing, Third Edition
EMarketing Third Edition
Author:
This best-selling book is unique in that it parallels the organization of an introductory marketing textbook, but it explores key marketing concepts in the context of today's digital/Internet environment. It fills the gap for those who have found Internet Marketing books suffer from too much “E” and not enough marketing... more »
Author:
This best-selling book is unique in that it parallels the organization of an introductory marketing textbook, but it explores key marketing concepts in the context of today's digital/Internet environment. It fills the gap for those who have found Internet Marketing books suffer from too much “E” and not enough marketing... more »
ISBN-13: 9780130497574
ISBN-10: 0130497576
Publication Date: 11/18/2002
Pages: 608
Rating: ?
ISBN-10: 0130497576
Publication Date: 11/18/2002
Pages: 608
Rating: ?
0 stars, based on 0 rating
Genres:
- Business & Money >> General
- Business & Money >> Processes & Infrastructure >> E-Commerce >> General
- Business & Money >> Marketing & Sales >> Advertising
- Business & Money >> Business Development & Entrepreneurship >> Small Business >> Home-Based
- Computers & Technology >> Business Technology >> Web Marketing
- Computers & Technology >> General
