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E-Mail Marketing For Dummies
EMail Marketing For Dummies
Author: John Arnold
E-mail Marketing For Dummies provides a trusted source of information on proven strategies for launching and conducting an effective e-mail marketing campaign designed to drive sales and enhance product/brand reputation. Author John Arnold is a highly experienced e-mail marketing guru. The book covers:
  • Building a list ...  more »
  • Creating an effective message
  • Getting your message to the inbox
  • Tracking results
  • Working with new e-mail technologies - mobile devices, etc.
  • Steering clear of spam techniques
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ISBN-13: 9780470190876
ISBN-10: 0470190876
Publication Date: 11/19/2007
Pages: 336
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Publisher: For Dummies
Book Type: Paperback
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