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Donor-Centered Planned Gift Marketing: (AFP Fund Development Series) (The AFP/Wiley Fund Development Series)
DonorCentered Planned Gift Marketing - AFP Fund Development Series - The AFP/Wiley Fund Development Series
Author: Michael J. Rosen
A fresh step-by-step guide for identifying your nonprofit's planned giving prospects and inspiring them to give generously Donor-Centered Planned Gift Marketing helps nonprofit organizations move beyond traditional marketing techniques that have historically yielded only modest results and reveals how putting the focus on the donor can...  more »
ISBN-13: 9780470581582
ISBN-10: 0470581581
Publication Date: 10/26/2010
Pages: 360
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Publisher: Wiley
Book Type: Paperback
Members Wishing: 3
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