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The Dollarization Discipline : How Smart Companies Create Customer Value...and Profit from It
The Dollarization Discipline How Smart Companies Create Customer Valueand Profit from It
Author: Jeffrey J. Fox, Richard C. Gregory
How companies turn value-added into real profits — The Dollarization Discipline shows organizations and marketers how to effectively communicate the economic value created by their products and services. Too often, when companies compete using conventional sales and marketing approaches, they force customers to make financial decisions (how much ...  more »
ISBN-13: 9780471659501
ISBN-10: 0471659509
Publication Date: 9/3/2004
Pages: 272
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Publisher: John Wiley Sons
Book Type: Hardcover
Members Wishing: 0
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