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Do-It-Yourself Direct Marketing: Secrets for Small Business
DoItYourself Direct Marketing Secrets for Small Business Author:Mark S. Bacon In direct marketing, you don't have to spend big to make a big impact. This updated, new edition of direct marketing whiz Mark Bacon's acclaimed nuts-and-bolts guide gives you surefire do-it-yourself methods for waging sophisticated, high-power direct marketing campaignsat a fraction of what it costs the big guys. Thoroughly revised and ex... more »panded, this indispensable Second Edition covers all the essentials for success, including:
The Internet as a direct marketing channelfrom setting up Web pages to the latest, cutting-edge technological advances
New information on reaching specific target groups
How to use all types of direct marketing mediamail order, telemarketing, radio/TV, newsletters, end print ads
Dealing with the postal service
Insider money- and time-saving tips
Dozens of examples of complete, "combat-tested" direct marketing packages, letters, forms, and checklists
Strategies for identifying market niches, tracking responses, creating a direct-mail database, and much more
The original edition of Do-It-Yourself Direct Marketing was a selection of both Fortune Magazine Book Club and Business Week Book Club. "One of the best books I've seen on how the small business person can use direct marketing techniques."Dr. William A. Cohen, author of Building a Mail Order Business« less