Direct Response Advertising Made Easy Author:Entrepreneur Press, Roscoe Barnes III Double Your Ad Campaign Results! Successful direct-response advertising persuades its target audience to act immediately. In this insider tutorial, award-winning copywriter Roscoe Barnes III divulges the tricks of the trade of crafting effective, hard-hitting ads that generate leads, increase store traffic, make direct sales and pull ... more »orders. Action-oriented advice covers:
The 18 most common mistakes in advertising
18 ways to create copy that induces response
16 ways to stop prospects in their tracks
20 great ideas to increase visibility
Double the response of your next advertising campaign and give an immediate lift to your bottom line.« less