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Direct Marketing: Strategy, Planning, Execution
Direct Marketing Strategy Planning Execution
Author: Edward L. Nash
With this eagerly awaited revision of this classic direct marketing reference, Ed Nash, one of the field's top voices, is back to show marketing and promotional managers in every business area how to maximize results with the awesome power of direct marketing methods. This encyclopedic resource delivers vital new information on all the the lates...  more »
ISBN-13: 9780070460324
ISBN-10: 0070460329
Publication Date: 8/1994
Pages: 480
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Publisher: Mcgraw-Hill
Book Type: Hardcover
Members Wishing: 0
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