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Search -
Direct Marketing Management
Direct Marketing Management
Author:
Written by a marketer/decision scientist team, this book explores all aspects of the discipline of direct marketing management --with a focus throughout on the best state-of-the-art practices and supporting research and theory. Covers: Databased Direct Marketing; Planning and Executing Direct Marketing Programs; Offer... more »
Author:
Written by a marketer/decision scientist team, this book explores all aspects of the discipline of direct marketing management --with a focus throughout on the best state-of-the-art practices and supporting research and theory. Covers: Databased Direct Marketing; Planning and Executing Direct Marketing Programs; Offer... more »
ISBN-13: 9780132147842
ISBN-10: 013214784X
Publication Date: 4/1989
Pages: 501
Rating: 2
ISBN-10: 013214784X
Publication Date: 4/1989
Pages: 501
Rating: 2
5 stars, based on 2 ratings
Genres:
- Business & Money >> Marketing & Sales >> Marketing >> Direct
