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Direct Marketing Management (2nd Edition)
Direct Marketing Management - 2nd Edition
Author: Mary Lou Roberts, Paul D. Berger
Written by a marketer/decision scientist team, this book explores all aspects of the discipline of direct marketing management --with a focus throughout on the best state-of-the-art practices and supporting research and theory. Covers: Databased Direct Marketing; Planning and Executing Direct Marketing Programs; Offer...  more »
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ISBN-13: 9780130804341
ISBN-10: 0130804347
Publication Date: 2/23/1999
Pages: 480
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Publisher: Prentice Hall
Book Type: Hardcover
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