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The Direct Mail Solution
The Direct Mail Solution
Author: Craig Simpson, Dan S. Kennedy
Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing?s Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners — authors Simpson and Kennedy change that. Million...  more »
ISBN-13: 9781599185187
ISBN-10: 1599185180
Publication Date: 2/11/2014
Pages: 260
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Publisher: Entrepreneur Press
Book Type: Paperback
Members Wishing: 0
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