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Direct Mail for Book Publishers (A Book Publishing Consultation With Dan Poynter Ser.)(Binder)
Direct Mail for Book Publishers - A Book Publishing Consultation With Dan Poynter Ser. - Binder
Author: Dan Poynter
Direct Mail for Book Publishers shows how you can compete with the larger publishers by taking your message directly to the reader. Study the rules of direct mail such as repetition, timing, response formulas, and profit analysis. Learn to find and evaluate lists. Follow the plan for drafting your brochure and cover letter; assemble a di...  more »
ISBN-13: 9780915516599
ISBN-10: 0915516594
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Publisher: Para Publishing
Book Type: Paperback
Members Wishing: 0
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