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Direct and Interactive Marketing
Direct and Interactive Marketing
Author: Adrian Sargeant, Douglas C. West
This textbook offers a comprehensive review of the principles of direct, database, and interactive marketing. Designed to accompany undergraduate and post-experience courses in this discipline, the text has been structured to reflect each of the stages that would commonly be encountered in the creation of an interactive marketing plan. It provid...  more »
ISBN-13: 9780198782537
ISBN-10: 0198782535
Pages: 484
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Publisher: Oxford University Press, USA
Book Type: Paperback
Members Wishing: 0
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