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Dimensional Promotions
Dimensional Promotions
Author:
The big challenges faced by advertisers of "big ticket" items are discussed in this instructive look at specialized promotions aimed at big spenders. For example, "The Steel Buyer's Idea Kit," with logo-embossed soap and towel, was sent to targeted executives in the hope that gift goodies used while showering would cause positive thoughts... more »
Author:
The big challenges faced by advertisers of "big ticket" items are discussed in this instructive look at specialized promotions aimed at big spenders. For example, "The Steel Buyer's Idea Kit," with logo-embossed soap and towel, was sent to targeted executives in the hope that gift goodies used while showering would cause positive thoughts... more »
ISBN-13: 9780823066155
ISBN-10: 0823066150
Publication Date: 4/15/2000
Pages: 184
Rating: ?
ISBN-10: 0823066150
Publication Date: 4/15/2000
Pages: 184
Rating: ?
0 stars, based on 0 rating
Genres:
- Arts & Photography >> Graphic Design
- Arts & Photography >> Graphic Design >> Design >> General
- Business & Money >> Marketing & Sales >> Advertising
