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Digital Marketing: Global Strategies from the World's Leading Experts
Digital Marketing Global Strategies from the World's Leading Experts
Author: Jerry Wind, Vijay Mahajan
The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e-commerce businesses operating globally. It includes contributed chapters from leading thinkers from top U.S. business schools including Wharton, the Univ...  more »
ISBN-13: 9780471361220
ISBN-10: 0471361224
Publication Date: 12/8/2000
Pages: 416
Edition: 1
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Publisher: Wiley
Book Type: Paperback
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