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Differentiate or Die : Survival in Our Era of Killer Competition
Differentiate or Die Survival in Our Era of Killer Competition
Author: Jack Trout
"Any damn fool can put on a deal, but it takes genius, faith, and perseverance to create a brand."-David Ogilvy — In today's ultra-competitive world, the average supermarket has 40,000 brand items on its shelves. Car shoppers can wander through the showrooms of over twenty automobile makers. For marketers, differentiating products today is more c...  more »
ISBN-13: 9780471357643
ISBN-10: 0471357642
Publication Date: 3/17/2000
Pages: 240
Rating:
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3 stars, based on 2 ratings
Publisher: Wiley
Book Type: Hardcover
Other Versions: Paperback, Audio CD
Members Wishing: 0
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