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Differentiate or Die: Survival in Our Era of Killer Competition
Differentiate or Die Survival in Our Era of Killer Competition
Author: Jack Trout, Steve Rivkin
A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers ...  more »
ISBN-13: 9780470223390
ISBN-10: 0470223391
Publication Date: 3/7/2008
Pages: 272
Edition: 2
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Publisher: Wiley
Book Type: Hardcover
Other Versions: Paperback, Audio CD
Members Wishing: 1
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