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Diesel: XXX Years of Diesel Communication
Diesel XXX Years of Diesel Communication
Author: Diesel, Kevin Roberts
Diesel was one of the first fashion labels to break the classic rules of advertising and market itself with irony and humor. Its longtime slogan "For Successful Living" defined Diesel?s insouciant image as well as its ads, which parody conventional commercial messages. Published on the occasion of Diesel's thirtieth anniversary, this lavishly pr...  more »
ISBN-13: 9780847831661
ISBN-10: 0847831663
Publication Date: 11/25/2008
Pages: 272
Edition: Har/DVD
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Publisher: Rizzoli
Book Type: Hardcover
Members Wishing: 0
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