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The Deviant's Advantage: How Fringe Ideas Create Mass Markets
The Deviant's Advantage How Fringe Ideas Create Mass Markets
Author: Ryan Mathews, Watts Wacker
The authors aim to demonstrates how ideas can create increasingly profitable markets as they move from "the fringe", to "the edge", to the "realm of cool", and from "the next big thing" to "social convention". They promote the concept that tomorrow's commercial success is an obession in the mind of today's deviant.
ISBN-13: 9780712661027
ISBN-10: 0712661026
Publication Date: 2/6/2003
Pages: 336
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Publisher: Random House Business Books
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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