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Developing Online Content: The Principles of Writing and Editing for the Web
Developing Online Content The Principles of Writing and Editing for the Web Author:Irene Hammerich, Claire Harrison, Irene Hammerich, Claire Harrison An all-in-one resource on writing, organizing, and delivering Web content — After nearly a decade of experimentation, Web professionals now know that bells and whistles alone do not make a successful Web site. More than anything, strong and seamlessly integrated content attracts customers and keeps them coming back. Coauthored by a new media deve... more »lopment expert and an award-winning writer, this book arms professionals with a complete blueprint and a set of best practices for writing, organizing, and delivering Web content. A one-stop resource for Webmasters, content developers, project managers, and editors, it covers all the bases-from key technical considerations to the principles of professional copywriting.
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