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Design for Response (Creative Direct Marketing that Works)
Design for Response - Creative Direct Marketing that Works Author:Leslie H. Sherr, David J. Katz You'd like your direct marketing solutions to be more inspiring and more effective. You want to create promotions that do not land in the trashbin. You want results. If only you could bring the best of direct marketing's art and science together. You can. — Design for Response will inspire you to create direct marketing programs that direct marke... more »ting programs and direct mail pieces that combine innovative solutions with a high response rate; design with flair and function; and develop a unique approach that truly meets your customer's needs.
In these pages, you will find the most effective direct marketing and direct mail solutions for the specific response you seek, how to choose the right tone and the right tactics for your individual clients, and ways to create breakthrough work Monday to Friday, morning to night.« less