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Design for Response: Creative Direct Marketing That Works
Design for Response Creative Direct Marketing That Works Author:Leslie H. Sherr, David J. Katz This book gathers some of the world's best direct response programs from a range of media to give designers and clients a comprehensive, strategic understanding of why and how successful campaigns work. Includes detailed case studies followed by print, three-dimensional, and electronic examples. Reveals the strategy and creativity behind seven ... more »highly successful, highly inventive projects. Includes retail, restaurant, corporate, nonprofit, events, and self-promotional pieces.« less