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Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too)
Design to Grow How CocaCola Learned to Combine Scale and Agility - and How You Can Too
Author: David Butler, Linda Tischler
Expert advice from Coca-Cola?s vice president of Innovation and Entrepreneurship: Learn how Coca-Cola uses design to grow its business by combining the advantages of scale with the agility to respond to fast-changing market conditions. — In today?s world, every company is at risk of having a ?Kodak Moment??watching its industry and the competitiv...  more »
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ISBN-13: 9781451671827
ISBN-10: 1451671822
Publication Date: 2/10/2015
Pages: 240
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Publisher: Simon & Schuster
Book Type: Hardcover
Other Versions: Paperback, Audio CD
Members Wishing: 2
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