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To the Desert and Back: The Story of the Most Dramatic Business Transformation on Record
To the Desert and Back The Story of the Most Dramatic Business Transformation on Record
Author: Philip H. Mirvis, Karen Ayas, George Roth, Philip H. Mirvis, Karen Ayas, George Roth
Dove, Lipton, Knorr, Ben & Jerry's, and Slim*Fast are a few of the brands that are part of the $66 billion global empire known as Unilever. When the story opens, one of its divisions is in deep trouble— declining volume, eroding margins, critical quality problems— and is close to being sold off. Then Tex Gunning, its visionary new di...  more »
ISBN-13: 9780787966775
ISBN-10: 0787966770
Publication Date: 5/7/2003
Pages: 288
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Publisher: Jossey-Bass
Book Type: Hardcover
Members Wishing: 0
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